We hear all kinds of things regarding Search Engine Optimization. Companies promise TOP RANKING and FIRST PAGE RESULTS. The truth is, the only way to guarantee your site will appear at the top of search results is to pay for the privelege through programs such as Google AdWords.
But there are lots of things we can do to "smarten" your web site so that it has a far better chance at coming up sooner in searches. When we build a site we do our best to adhere to Google's and Bing's webmaster guidelines, ensuring your site isn't seen as a "cheater", which can get you blacklisted by search engines. On every page we try to build a correlation between title tags, meta data, image tags, internal and external links, and page content so that the search engines know the content on your site is related to what someone is searching for.
Using Google AdWords is a great way to build incoming traffic quickly. With AdWords, you create ads and assign keywords to those ads. When people search for those keywords, your ad may appear next to the search results. Each time someone clicks your ad link, you pay a small fee. You set a daily limit on what you're willing to pay for clicks, so you never pay for more than you're willing to spend. We are well-versed with AdWords and can help you get started with an AdWords account.
If you have questions about Search Engine Optimization, please feel free to contact us.